Interactive stores by Spark

- How Walmart Are Innovating Use Of Their Carparks
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Stores
  
  Walmart and Tribeca Enterprises have teamed up to turn the retail giant’s parking lots in 160 locations across the country into drive-in movie theaters to help liven up a...
- How Nike Already Had The Tools To Weather...
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  As retailers across the world try to figure out how to make socially distanced shopping work, many are turning to tech to help tackle the challenges of Covid-19. One retailer...
- Interactive stores by Spark
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Funnily enough when I was at university in 1998 I won a competition with Creative Brief Magazine to come up with an idea for the future of shopping. My entry was called...
- How Nike Uses AR to Create Culturally Relevant...
  
  4 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  Nike Air Max Cloud Stores To launch Nike’s latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead....
- L’oreal Beautifies Video Conferencing with AR
  
  5 months ago | Blog, E-commerce, Featured, Technology
  
  L’Oréal USA on Monday released the first beauty augmented reality lenses for Snap’s desktop app, letting customers virtually try on looks from brands such as Garnier,...
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Livestream Sales – How Brands Are Reaching Customers Amidst COVID-19

6 months ago | Blog, E-commerce, Featured, Technology

At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage name Songzi, applied lipstick, curled her hair and spoke to the production crew while staring at her cellphone. Once she saw usernames pop up on the bottom of her screen,...
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What’s In Store 2020

6 months ago | Blog, Featured, Multichannel, Technology

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist at...
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World’s First Recycled Runway

6 months ago | Blog, Featured, Multichannel

First-ever recycled runway built for London Fashion Week The runway was made with rubbish from local bars, parties, and 240kg of ocean waste found on UK beaches Marble LDN, a brand experience event agency based in London, successfully recycled a quarter tonne of waste into a platform for showcasing sustainability; the first-ever recycled runway at...
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How Retailers & Brands Are Responding to Covid-19 Crisis

6 months ago | Blog, Featured, Multichannel

In these times of intense hardship and global pandemic, some retailers are responding by rolling up their sleeves, changing their working models and helping the cause. Others have been fast to pivot, finding new ways to connect with their customers and it’s here I believe we will see the rise of the Virtual Experience. What I find...
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Inside Burberry’s AR Pop-Up in Selfridges

6 months ago | Blog, Featured, Multichannel, Stores, Technology

Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves, small...
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The World’s Best Retail Playgrounds Right Now

7 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology

Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays and visual merchandising are a key part of how physical retailers can continue to drive footfall, awareness and loyalty. From extraordinary facades and unusual interiors to eco-friendly displays...
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Gen Z And The Importance of Social Influencers

7 months ago | Advertising, Blog, Featured, Technology

Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a consumer study shared with sister publication Mobile Marketer. Seventy percent of Gen Zers follow at least one influencer on platforms like YouTube or...
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Burberry Partner With Google For AR Shopping Experience

7 months ago | Blog, Featured, Multichannel, Stores, Technology

Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image in the results to see a 3D image of...
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Ebay launches ‘Image Cleanup’

7 months ago | Blog, Featured, Technology

EBay last week introduced Image Cleanup, a computer vision tool, which removes the background of a seller’s listing photo and replaces it with a white background. The feature, which aims to optimise listings for Google Shopping, is currently available in the U.S., U.K., Germany and Australia, and will be rolled out in other regions in the...
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Hot PopUps Of 2019

8 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values and ethics of a brand. Sometimes they’re simply a way...
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