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- Patagonia Launches First Worn Wear Store
  
  3 weeks ago | Blog, E-commerce, Featured, Stores
  
  Patagonia on Thursday opened its first ever physical store for Worn Wear, Patagonia’s resale business. The store is a pop-up in Boulder, Colorado, which will stay open until...
- Keeping It Real With Gen Z And Millennials
  
  4 weeks ago | Blog, Featured, Multichannel, Uncategorized
  
  From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and...
- Christmas Retailer Ad Round Up 2019…TBC
  
  1 month ago | Advertising, Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We’ve rounded up the best...
- Ikea Release First Ever Christmas Ad
  
  1 month ago | Advertising, Blog, Featured, Stores
  
  Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of...
- A Discount Department Store With A Sense of...
  
  1 month ago | Advertising, Blog, Featured, Stores
  
  Describing itself as a “fun and crazy” destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one...
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- Patagonia Launches First Worn Wear Store
  
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- Keeping It Real With Gen Z And Millennials
  
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- Christmas Retailer Ad Round Up 2019…TBC
  
  1 month ago | No Comments on Christmas Retailer Ad Round Up 2019…TBC
- Ikea Release First Ever Christmas Ad
  
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Oxfam Opens SuperStore in Oxford, UK

3 months ago | Blog, Featured, Stores

Oxfam has opened its first “superstore”, a mammoth space which includes a drive-through donations point. But what are the impressions of customers trying it out for the first time? “I’m 21 so hopefully I’ve got a bit of time left on the planet – it would be nice to keep it the way it is.&#...
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Chinese Smartphone Brand Vivo Creates Experimental Educational Journey

3 months ago | Blog, Featured, Multichannel, Stores, Technology

Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen. Aiming to increase its customer base from 200 million+ global users to...
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New Balance Rewards Runners With Free Beer

5 months ago | Blog, E-commerce, Featured, Multichannel, Technology

New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four challenges, focused around marathon training milestones for runners taking on a Spring marathon. When runners join the Strava challenge, they’ll receive a...
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Primark Opens Biggest Store in Birmingham

8 months ago | Blog, Featured, Multichannel, Stores

If this is what a value retailer looks like then many are in trouble… The world’s biggest Primark has opened in Birmingham and it is chock-full of novelty. The store in what, in a previous life, was The Pavilions shopping centre is 160,000 sq ft, making it the biggest Primark to date. And given the scale of this...
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McDonalds Personalises Menus

9 months ago | Advertising, Blog, E-commerce, Stores, Technology

McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With the new technology, McDonald’s...
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T J Maxx Gamifies Pop-Up Instagram Booths

9 months ago | Blog, E-commerce, Featured, Multichannel, Technology

Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that shoppers don’t need to sacrifice quality or price to find items that are right for them, according to a news release. T.J. Maxx is partnering with five...
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Ministry of Supply Tailors Sweater To You While You Wait

9 months ago | Blog, E-commerce, Multichannel, Technology

You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and neither size is quite right. In 2019, you’ll be able to buy a sweater from the direct-to-consumer fashion company Ministry of Supply that will adjust to your size on the spot, using only...
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5 Retail Playgrounds to Visit in NYC

11 months ago | Blog, Featured, Multichannel, Stores

NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers experiment with technology, engage with audiences and launch digitally native brands into brick-and-mortar spaces, placing a store in Manhattan is a...
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Amazon’s Free Sample Strategy

11 months ago | Advertising, Blog, E-commerce, Featured, Multichannel

Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re likely to buy. Why it matters: Turning free samples into new targeted ads plays to Amazon’s strength as a trusted delivery service of everyday goods,...
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Omnichannel Is Dead

11 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. In fact, over 3,800 stores closed in the US in 2018 alone and we saw some of our most cherished and longstanding retail brands close doors forever....
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