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- Top 10 Retail Concept Stores From Around The...
  
  1 month ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated...
- Snapchat’s Most Inspiring Augmented Reality Campaigns of 2020.
  
  2 months ago | Blog, E-commerce, Featured, Technology
  
  Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the...
- Kohl’s X Snapchat Make Shopping For Athleisure Wear...
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the...
- Why Fashion Brands Are Partnering With Bitmoji
  
  2 months ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and...
- Snapchat’s favourite UK campaigns of 2020
  
  2 months ago | Advertising, Blog, Featured, Multichannel, Technology
  
  Snap’s Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of...
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The Further Acceleration Of Virtual Experiences

8 months ago | Uncategorized

With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to connect with one another and to other groups around the world. Specifically, Scotts and Walmart partnered with experiential kids retailer CAMP to develop new digital experiences that engage and delight....
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How Walmart Are Innovating Use Of Their Carparks

8 months ago | Blog, E-commerce, Featured, Multichannel, Stores

Walmart and Tribeca Enterprises have teamed up to turn the retail giant’s parking lots in 160 locations across the country into drive-in movie theaters to help liven up a summer marred by COVID-forced social distancing. Movies will be programmed by the Tribeca Drive-In team in August through October for a combined 320 family-friendly...
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How Nike Already Had The Tools To Weather Socially Distanced Shopping

8 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

As retailers across the world try to figure out how to make socially distanced shopping work, many are turning to tech to help tackle the challenges of Covid-19. One retailer though may have already had the tools needed to thrive in this new shopping world. For years, Nike has walked the walk when it come...
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Interactive stores by Spark

8 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Funnily enough when I was at university in 1998 I won a competition with Creative Brief Magazine to come up with an idea for the future of shopping. My entry was called ‘shopping for apples’ and featured a trolley in the foreground of the screen as the user walked around a virtual store dragging products...
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How Nike Uses AR to Create Culturally Relevant E-Comm Opportunities

10 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Nike Air Max Cloud Stores To launch Nike’s latest kicks, AKQA São Paulo created an augmented-reality e-commerce experience that puts content in the clouds overhead. (Virtually speaking, of course.) There’s no app required. Just visit this site on your phone and follow the instructions. Point the handset at the sky to display special...
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L’oreal Beautifies Video Conferencing with AR

10 months ago | Blog, E-commerce, Featured, Technology

L’Oréal USA on Monday released the first beauty augmented reality lenses for Snap’s desktop app, letting customers virtually try on looks from brands such as Garnier, Lancôme, L’Oréal Paris and Maybelline. The eight branded lenses are featured in a “beauty” area on Snap Camera’s opening page, per an...
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Solar Powered Fabric Has Arrived

11 months ago | Blog, Featured, Technology

This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release self-charging headphones, as well as plenty more smart products that will transform how electronics fit into our everyday lives. The CEO of Swedish start-up Exeger, Giovanni...
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Post C-19 Will See Demand Shift From Product to Service

11 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology, Uncategorized

Brick-and-mortar retail was already facing challenges on many fronts. Traditionally, consumers have been shifting their spending from the material to the experiential, and after many weeks of ecommerce buying, post-crisis online retail will surely be the default shopper preference for most product and service purchases. Physical retail stores need...
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New Contactless Options for Walmart

11 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Walmart announced March 27 that it’s offering customers no contact services for payment, pickup and delivery options in an attempt to protect customers and store staffers. By scanning a QR code that is synced with the Walmart Pay app, in-store shoppers can make contactless purchases, according to the company’s announcement....
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Livestream Sales – How Brands Are Reaching Customers Amidst COVID-19

11 months ago | Blog, E-commerce, Featured, Technology

At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage name Songzi, applied lipstick, curled her hair and spoke to the production crew while staring at her cellphone. Once she saw usernames pop up on the bottom of her screen,...
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