5 Retail Playgrounds to Visit in NYC

- Primark Opens Biggest Store in Birmingham
  
  5 days ago | Blog, Featured, Multichannel, Stores
  
  If this is what a value retailer looks like then many are in trouble… The world’s biggest Primark has opened in Birmingham and it is chock-full of novelty. The store in...
- T J Maxx Gamifies Pop-Up Instagram Booths
  
  1 month ago | Blog, E-commerce, Featured, Multichannel, Technology
  
  Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that...
- 5 Retail Playgrounds to Visit in NYC
  
  3 months ago | Blog, Featured, Multichannel, Stores
  
  NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As...
- Amazon’s Free Sample Strategy
  
  3 months ago | Advertising, Blog, E-commerce, Featured, Multichannel
  
  Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows...
- Omnichannel Is Dead
  
  3 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology
  
  For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a...
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Nike Opens House of Innovation in Manhatten

5 months ago | E-commerce, Featured, Multichannel, Stores, Technology

Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store located at 650 Fifth Ave...
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John Lewis and M&S Add More Festive Fun

5 months ago | Advertising, Blog, E-commerce, Featured

John Lewis – #EltonJohnLewis John Lewis have drafted in Sir Elton John, with their ad tracing the pop star’s musical career in reverse – right back to the day he got his first piano as a young boy. As the story unfolds, the singer’s enduring hit single Your Song plays in the background. (That also...
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M&S Partners with IG and FB for Must-Have’s Campaign

5 months ago | Advertising, Blog, E-commerce, Featured, Multichannel, Technology

M&S’s Clothing & Home Marketing team has launched a Digital First campaign that celebrates and shares with customers the Must-Have wardrobe essentials for the coming season across Womenswear, Menswear, Kidswear, Home and Beauty. Must-Haves will launch with a high impact execution across multiple channels including national press and...
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The Gamification of Retail

5 months ago | Blog, E-commerce, Featured, Multichannel, Technology

Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up to 95% by sharing the product page through their social networks, according to a NeWants press release. Once per day, shoppers will be given the...
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Christmas 2018 Ad Round-Up (To Date)

5 months ago | Advertising, Blog, Featured, Stores

Grab a cuppa and a mince pie while you catch up on the latest Christmas TV ads of 2018… Enjoy. Aldi Christmas UK – Kevin the Carrot and the Wicked Parsnip In this Christmas fairytale, it’s crunch time for Kevin the Carrot as he fights to save his family from Pascal, a wicked Parsnip living in...
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Amazon Launches Printed Christmas Toy Catalogue

5 months ago | Blog, E-commerce, Featured, Multichannel, Stores

Amazon‘s first-ever printed holiday shopping catalogue is here. It’s making a print catalogue that will lay around people’s houses during the holiday season so kids can learn about new toys and nag their parents to buy them. Amazon even left blank space up front for kids to jot down their top 10 lists. There are...
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KitKat Launch Fun Brand Pop-Up

5 months ago | Blog, Featured, Multichannel, Stores

As a note of a recent brand who is getting a foot into the world of retail entertainment, KitKat launched The first KitKat Chocolatory in Canada, an interactive pop-up that opened on Queen St. W., for a limited time. Visitors can personalise their own handcrafted KitKat bar with 100% sustainably sourced cocoa and a wide range of...
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Walmart App Allows Customers To Compare Products Via AR

5 months ago | Blog, E-commerce, Featured, Multichannel, Stores, Technology

Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They’ve also sued them for facial recognition and to create media-rich 3D experiences for shoppers. Walmart has developed an AR use that it hopes will save customers time and money by enabling...
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Target US Promotes Services and Convenience in its Christmas Campaign

5 months ago | Blog, E-commerce, Stores

Target introduced its new holiday campaign, “Gather Round,” which includes a series of colourful, cheerful commercials featuring a new song from pop star Sia, according to AdAge. In a significant jump from last year in the volume of ads, the retailer began airing 20 English-language and 18 Spanish-language spots on Nov. 1, and the ads...
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The Rise of Curation in Menswear

6 months ago | Blog, E-commerce, Featured, Stores, Technology

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customised products and services online. Brands are...
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