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Ann Summers Cheeky Valentine’s Message

on February 15 | in Advertising, Stores, Technology | by | with No Comments

In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.

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Last weekend the retailer targeted stores including Liberty in London with slogans such as ‘A bunch of roses belongs in the eighties’ and ‘Nice cards are for mantelpieces’, while ‘Chocolates are for hospitals’ appeared on a Thorntons shop.

 

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