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3 months ago |
Advertising, Blog, Featured |
Helen James |
0
It was good to see some retail initiatives winning top prizes at Cannes International Advertising awards this year. As a summary I’ve pulled together the work that picked up metal:...
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2 years ago |
Advertising, Blog, Featured, Technology |
Helen James |
0
Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a...
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2 years ago |
Blog, Featured, Multichannel, Uncategorized |
Helen James |
0
From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers...
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3 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel |
Helen James |
0
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re...
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3 years ago |
Advertising, Blog, E-commerce, Featured |
Helen James |
0
John Lewis – #EltonJohnLewis John Lewis have drafted in Sir Elton John, with their ad tracing the pop star’s musical career in reverse – right back to the day he got his...
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3 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
M&S’s Clothing & Home Marketing team has launched a Digital First campaign that celebrates and shares with customers the Must-Have wardrobe essentials for the coming season across...
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3 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Grab a cuppa and a mince pie while you catch up on the latest Christmas TV ads of 2018… Enjoy. Aldi Christmas UK – Kevin the Carrot and the Wicked Parsnip In this Christmas...
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3 years ago |
Blog, E-commerce, Stores |
Helen James |
0
Target introduced its new holiday campaign, “Gather Round,” which includes a series of colourful, cheerful commercials featuring a new song from pop star Sia, according...
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3 years ago |
Advertising, Blog, Featured, Multichannel |
Helen James |
0
Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and influencers...
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3 years ago |
Advertising, Blog, Featured |
Helen James |
0
It’s been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a...
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