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9 months ago |
Advertising, Blog, Featured |
Helen James |
0
M&S – Paddington & The Christmas Visitor, #LoveTheBear To coincide with the new movie release of Paddington 2, M&S have this year cleverly piggy backed the media hype...
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2 years ago |
Blog, E-commerce, Featured, Stores, Technology |
Helen James |
0
Google Shopping is offering a virtual tour of New York’s renowned festive windows with the Winter Wonderland activation, which allows consumers to use a smartphone or computer to see...
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2 years ago |
Advertising, Blog, Stores, Technology |
Helen James |
0
For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed...
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2 years ago |
Advertising, Blog, Featured |
Helen James |
0
From Mrs Claus to Buster the Boxer, television viewers have been besieged in recent days by retailers putting their 2016 Christmas ads on display. Most of the hype usually surrounds the...
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2 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands...
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3 years ago |
Advertising, Featured |
Helen James |
0
Supermarket giant Aldi UK has now entered the Christmas ad race and it’s making everyone cry… with laughter. The cheeky discount store has launched a pretty funny spoof of the...
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3 years ago |
Featured, Multichannel, Stores, Technology |
Helen James |
0
Get out your crayons and mobile phones. The Toys ‘R Us holiday catalogue drops this week. At 96 pages, “The Great Big Toys ‘R Us Book of Awesome” is its biggest...
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3 years ago |
Blog, Featured, Stores |
Helen James |
0
Christmas came early as Selfridges launched its Christmas shop on Monday. The central London department store has transformed 3,000 square feet of its fourth floor into a winter wonderland...
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4 years ago |
Blog, Stores |
Helen James |
0
Christmas is when department store retailers bring out their big visual merchandising guns – so let’s take look at the best Christmas windows. It is, apparently, the most wonderful...
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4 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
Possibly my favourite category of Christmas commercials, and this year sees, in my opinion, 2014’s winner. Yes, I said it, there’s a better ad than John Lewis. Enjoy!...
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