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5 months ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test...
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7 months ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four...
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10 months ago |
Advertising, Blog, E-commerce, Stores, Technology |
Helen James |
0
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant...
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11 months ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that shoppers...
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11 months ago |
Blog, E-commerce, Multichannel, Technology |
Helen James |
0
You’re shopping for a sweater, and you spot an adorable one. But there’s a problem: You’re right between a small and a medium, and neither size is quite right. In 2019, you’ll be...
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1 year ago |
Blog, Featured, Multichannel, Stores |
Helen James |
0
NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers...
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1 year ago |
Advertising, Blog, E-commerce, Featured, Multichannel |
Helen James |
0
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they’re...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba’s entry into what...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
In May 2018 Sporting goods retailer Intersport and Alibaba’s Tmall unveiled a co-branded store in Beijing complete with interactive features that offer consumers in China a more engaging...
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