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5 months ago |
Advertising, Blog, Featured, Technology |
Helen James |
0
Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a...
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9 months ago |
Blog, Featured, Multichannel, Uncategorized |
Helen James |
0
From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers...
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1 year ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of “Maxximizing,” which is used in the brand’s messaging to convey that shoppers...
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2 years ago |
Blog, Featured, Multichannel, Stores |
Helen James |
0
NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers...
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2 years ago |
Advertising, Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
M&S’s Clothing & Home Marketing team has launched a Digital First campaign that celebrates and shares with customers the Must-Have wardrobe essentials for the coming season across...
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3 years ago |
Advertising, Blog, Featured, Multichannel |
Helen James |
0
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the...
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4 years ago |
Advertising, Blog, Featured, Stores |
Helen James |
0
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer...
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6 years ago |
Blog, Featured, Stores, Technology |
Helen James |
0
Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their...
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6 years ago |
Blog, E-commerce, Featured, Multichannel, Technology |
Helen James |
0
In Vogue‘s latest push to embrace the digital age, the fashion bible has broken ahead of the pack as the first print magazine to make its Instagram feed shoppable. It’s doing...
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6 years ago |
Multichannel, Stores, Technology |
Helen James |
0
Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social media, free. The Feel Good Café in Hoxton Square, East...
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