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4 months ago |
Advertising, Blog, Featured |
Helen James |
0
It was good to see some retail initiatives winning top prizes at Cannes International Advertising awards this year. As a summary I’ve pulled together the work that picked up metal:...
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2 years ago |
Blog, E-commerce, Featured, Multichannel, Stores, Technology |
Helen James |
0
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or...
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3 years ago |
Advertising, Blog, E-commerce, Stores, Technology |
Helen James |
0
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant...
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4 years ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
Traditional pop-up store events appear to have met their match. The evidence is showing that by replacing these events with En Route engagements, which is essentially bringing the...
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8 years ago |
Blog, Stores |
Helen James |
0
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more...
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