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5 months ago |
Advertising, Blog, E-commerce, Stores, Technology |
Helen James |
0
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant...
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2 years ago |
Blog, Featured, Multichannel, Stores, Technology |
Helen James |
0
Traditional pop-up store events appear to have met their match. The evidence is showing that by replacing these events with En Route engagements, which is essentially bringing the...
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6 years ago |
Blog, Stores |
Helen James |
0
BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more...
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