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Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their posts in the world-famous storefront by using #TopshopWindow and shoppers on the street will be able to manipulate the display like

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Topshop imageThere’s been a lot of news recently about Topshop beaming down in Chicago, but putting the US to one side for a moment, what about Chile?

 

Topshop has had outposts in the country’s Paris department stores for some years now, but the first standalone shop only opened in the middle of last month.

 

Located in the Alto Las Condes mall in Santiago, the new store’s arrival has been trumpeted across the city, and in the upscale shopping centre itself the prime public area has been taken over by a Topshop and London-themed installation. From the outside this modestly sized, single-floor shop has everything that you would expect, with the familiar logo standing proud of the shopfront and the two full-height glass windows containing three modishly dressed mannequins a piece.