Coca-Cola Grabs Customers Attention At The Checkout

on May 29 | in Blog, Multichannel, Stores | by | with No Comments


Coca Cola is happiness — or at least, that’s what the brand’s marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand’s telltale, instantly recognizable, five-note-melody to make the “beeps” at the checkout musical. Every time a Coke barcode was recognized, it played the tune, thanks a small device inside a supermarket chain’s checkout system. Check out the video below:

Via Creativity

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