Harvey Nics Sale Ads Do It Again

on June 11 | in Advertising, Blog | by | with No Comments


Designer department store Harvey Nichols likes to push the boundaries when it comes to getting noticed.


Previous marketing activities have included a model wetting herself with excitement at the prospect of the shop’s seasonal sale, a ‘walk of shame’ television advert, and beefy bulldogs being touted around in pricey handbags.




But Harvey Nichols’ new campaign for the fashionable Summer Sale, is tongue-in-cheek and somewhat hilarious.


Playing on the famous phrase, ‘run round like a headless chicken’, the campaign created by adam&eveDDB, features headless chickens dressed in key items from the Spring/Summer 2013 collections, alongside the strap-line, ‘The Harvey Nichols Sale. Try to stay calm’.




Photographed by Daniel Stier, the campaign is illustrated through three different executions for womenswear, menswear and accessories, with the oh-so-stylish chickens sporting an MSGM lace dress, a Zegna sport jacket and Valentino clutch.


Harvey Nichols previous controversial ads include, The New Breed campaign, Love Thyself and  Try to Contain Yourself:



Via MailOnline

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