Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application.
Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and purchase items without leaving the app.
Like other social media platforms, Snapchat has experienced a spike in usage during COVID-19. From February to March, Snap Inc. saw a 36 percent increase in Snaps sent with a Lens, an 18 percent increase in playtime with Sponsored Lenses and a 22 percent click-through rate with Sponsored Lenses.
Snap Inc. is seeing increased interest in its AR features from brands during the pandemic. WWD previously reported on L’Oréal becoming the first beauty company to partner with Snap Camera.